Market-Based Management (2-downloads)
Market-Based Management (2-downloads)

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

  • Released: January 17, 2012
  • Author: Roger J. Best
  • Rating: 4,2
  • Publisher: Pearson; 6th edition (January 17, 2012)
  • Total Page: 576 pages
  • File Size: 25766 KB

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