Strategic Market Management, 11th Edition
Strategic Market Management, 11th Edition

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Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

  • Released: September 12, 2019
  • Author: Christine Moorman
  • Rating: 4,6
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB

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