How to Download Product Marketing Debunked: The Essential Go-To-Market Guide DOC
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and Go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use this framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a GTM Checklist and other tested frameworks that every company should use before launching a product. Product Marketing Debunked is a primer for the Go-To-Market process.
